Marketing Analyst

Date: Jun 19, 2022

Location: New York, NY, US, 10004


Join the Popular Team!

Founded in 1893, Popular Inc. has been built upon strong institutional values while providing broad financial services within the United States, Puerto Rico, and the Caribbean.

We strive to create an extraordinary legacy with a passion for customer service, tremendous dedication to our employees, and strong partnerships in the communities where we reside. Come explore Popular - Our bottom line is you.

Segment Marketing

As our Marketing Analyst, you will be an integral part of the Marketing team, reporting directly to the Manager of Segment Marketing. You will have the opportunity to use customer and campaign data to develop marketing strategies and to assess the effectiveness of campaigns, to connect directly with senior stakeholders across the Bank as you design campaign reports and dashboards, and to help lead the Bank’s deposit and lending pricing process. 

This is a key role and provides the right candidate an opportunity to directly impact the Bank’s pricing and customer engagement strategies, interface with leaders across the Bank, and help foster a data-driven culture with a focus on improving performance and deepening connections with our customers and prospects. 

In this position, you will:

Marketing Insights & Analytics

  • Use industry and internal data to assess potential impact of business strategies and provide clear articulation of analysis to support decision making
  • Partner with Customer Insights and Analytics teams to conduct qualitative and quantitative analyses, translating raw data into insights and actionable recommendations 
  • Work with Customer Insights and Analytics teams to determine campaign profitability, Return on Investment (ROI), cost of acquisition, and other KPIs
  • Efficiently leverage both qualitative and quantitative resources to understand complex financial situations and present solutions
  • Provide analytical support, including analyzing data to prepare portfolio growth, market forecasts, and consumer behavior analysis 

Measure Campaign and Channel Effectiveness

  • Help in the monitoring of KPIs for new and ongoing Marketing campaigns and programs
  • Working with Marketing and other stakeholders, develop methods for ongoing tracking and reporting of these KPIs, tying Marketing efforts to business outcomes as well as secondary effectiveness measures
  • Collaborate with sales teams and other business stakeholders to create Salesforce dashboards and reporting that can be used for sales enablement and sales tracking
  • Participate in Sales pipeline meetings and provide actionable analyses to improve marketing results
  • Assess segment campaigns for profitability, complete post-mortems and set up campaign goals and tracking based on historical and current data

Data Visualization and BI Reporting

  • Prepare visually appealing and actionable presentations for senior management
  • Coordinate with stakeholders to gather business requirements for BI reporting
  • Assist with the creation of dashboards, notification triggers, and report suites


  • Support the management of the deposit rate pricing process from analysis to implementation. Use competitive information and pricing models to identify trends, track deposit goals progress, evaluate the impact of rate changes on cost of funds, and recommend pricing strategies to the deposit rate setting committee
  • Interpret and report on product and pricing analytical findings and business insights and makes recommendations

To be considered, you will need:


  • At least 3 years of relevant work experience as an analyst, data scientist, market researcher or similar role involving analyzing datasets and developing actionable insights from them
  • Proven ability to work independently, playing a key role in strategic projects with support and guidance, but not requiring intensive supervision   
  • Familiarity with data visualization & BI tools (Tableau, Power BI, Web Intelligence preferred) and the ability to create comprehensible visualizations of complex information
  • Familiarity with Salesforce reporting a plus
  • BA / BS in computer science, statistics, business administration, finance, or mathematics or equivalent in work experience
  • A background in leveraging market intelligence with respect to the interest rate environment, competitive pricing and rate sensitivities in optimizing product and pricing management is a plus


Please consider joining our DYNAMIC, friendly team! It takes only a few minutes to check-out this great opportunity and apply!

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Popular requires all employees to be fully vaccinated against COVID-19 by the first day of work. We will require you to provide a copy of your COVID-19 Vaccination Record Card. (1)

(1)  In general, people are considered fully vaccinated: ±

       2 weeks after their second dose in a 2-dose series, such as the Pfizer or Moderna vaccines, or

       2 weeks after a single-dose vaccine, such as Johnson & Johnson's Janssen vaccine

Popular may provide vaccination exemptions for medical or pregnancy reasons, or due to a sincerely held religious belief or practice, unless doing so would impose an undue hardship to Popular or pose a direct threat to the health and safety of others. If you wish to request a vaccination exemption or have a disability and need assistance with the application process, please contact us at This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

To learn more about Popular, visit our website at

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We reaffirm our commitment to offer essential financial services and solutions for our customers at all times, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City