Salesforce Solution Specialist

General Description

Active team player with a knack for journey building, email campaigns and automation using Salesforce suite, specifically Marketing Cloud. Lead engagements with Digital Marketing and Marketing Analytics, business units, third-party vendors, and other supporting areas to define and implement strategies that best fit campaigns and product lifecycles. Responsible for defining and building email templates, customer journeys, and triggers. Actively analyzes results to recommend optimizations. Analyzes creative briefs to recommend marketing automation.

Essential Duties and Responsibilities

Design and implement end-to-end solutions within Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Content Builder and Contact Builder.

Key member in product management initiatives, participate in brainstorming sessions and Agile meetings

Understands the customer lifecycle to identify areas of opportunity

Serves as liaison for customer data management team

Responsible for training sessions with team members regarding Salesforce suite

Discovery

Analyze integration methods between Salesforce suite tools

Scope out and recommend the technical solution approach for customer journeys, triggers and automations

 Design and Definition

Own and maintain content matrix solutions

Oversee and recommends enhancements to JIRA Email Workflow

Education

                 Bachelor’s Degree

Experience

One to three years of experience in technical support, project management or other related area.

Experience with Salesforce Marketing Cloud, including but not limited to Journey Builder, Automation Studio, Email Studio, Personalization, Content Builder and Contact Builder

Experience working with Agile methodology a plus, but not required.

Programming experience:

a must (HTML, CSS, SQL)

a plus (JavaScript, AMP Script, PHP)

Experience using Jira

Certifications

Salesforce Certified Marketing Cloud Email Specialist / Salesforce Certified Marketing Cloud Engagement Administrator a plus.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

Our hybrid work model benefit applies to certain positions and is subject to changes based on the organizational needs.

Applicants must be authorized to work for any employer in the United States. This position is not open to applicants who need visa sponsorship or transfer of visa sponsorship at this time.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer, including Disability/Vets
Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.
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