Digital Marketing Officer

Digital Marketing Officer

General Description

Designs, develops and implements tactical marketing campaigns and efforts mainly in digital platforms to support corporate and business growth objectives. Defines email marketing strategies based on value proposition, segment profiles and customer journey. Collaborates with other departments and external partners to ensure the consistency and effectiveness of our brand identity and message, while complying with related procedures and regulations.

We welcome applicants with experience in marketing automation and email strategy, and for those eager to learn and grow in digital marketing. Familiarity with Salesforce Marketing Platforms is a plus but not required.

Essential Duties and Responsibilities

• Executes specific marketing strategies & plans to position products and services based on customer analytics and segments. Analyzes data and insights to develop campaign or efforts considering customer data, segments, competitive landscape, market and trends.
• Develop and launch targeted campaigns across digital channels, especially email and proprietary channels, in collaboration with Business Units, Compliance, Marketing Analytics, among others.
• Manages email campaigns from start to deployment, including coordinates content creation tailored to audience segments, and develop automated email efforts. Proofreading and ensure high quality of content.
• Monitor campaign performance using A/B testing and engagement metrics; implement optimizations to improve business results.
• Support governance efforts to ensure campaign relevance, frequency control, and alignment with business goals.
• Prepare executive presentations and reports on campaign performance, insights, and recommendations.
• Ensure compliance with operational and regulatory processes and maintain data integrity.

Minimum Education

•       Bachelor's Degree in Marketing or Communications, or related field.

Experience

• Three (3) years of related experience in: email development, marketing automations, data analytics and campaign management. 
• Experience with Salesforce Marketing Platforms or similar tools is a plus, but not required.

Other Qualifications

• Demonstrated experience in the execution of marketing strategies
• Strong communication skills oral and written (English and Spanish)
• Proficiency in digital media metrics, analytics, and campaign optimization tools.
• Ability to visualize and communicate data insights effectively.
• Strong project management and time management skills.
• Experience with Excel, PowerPoint, and cloud-based marketing platforms.
• Knowledge of marketing governance, compliance, and operational workflows.
• Curiosity and adaptability to learn new technologies, including emerging platforms like Salesforce Data Cloud.
• Knowledge of policies and regulations. Ability to establish, conduct and track operational processes properly, and implement changes.

Additional Information

The information provided here is only a general guide as to the nature of the position and does not constitute an exact description of the goals, tasks, duties, and responsibilities of the position. The specific details of each position are described in the employee’s performance evaluation.

Supervisory Responsibilities:

This job has no supervisory responsibilities but in special circumstances may lead the work of others.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer
Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.
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