Marketing Officer

General Description

Design, develop and implement comprehensive marketing strategies & plans to support business growth objectives, while servicing as business line collaborator.

Responsibilities

Execute specific marketing strategies & plans and media plans to position products and services (existing and new efforts) based on customer analytics. Analyze data and insights to prepare campaign briefs considering competitive landscape, market, customer data and trends.
Delivery results in alignment with business goals, while being effective and efficient identifying opportunities and monitoring efforts to optimize campaigns.
Develop monthly or as per needed reports, dashboards and presentations to monitor and optimize efforts. Assure data integrity and quality.
Ensure the compliance of all operational and regulatory processes.
Proactively connect and involve peers/main stakeholders in the development, engagement and results of initiatives that have an impact on Popular.
Attain effective management of budget and resources.

Minimum Requirements

Bachelor's Degree in Communications or Marketing
Three (3) years of experience in marketing, preferably within the financial services or banking industry.

Demonstrated experience in the execution of marketing strategies
Strong communication skills oral and written (English and Spanish)
Excellent in preparing executive presentations and business reports
Ability to initiate, execute and deliver overlapping projects with a degree of independence
Proven ability to manage multiple tasks, work under pressure with tight deadlines (excellent time management and prioritization skills)
Ability to identify problems, analyze their causes and resolve them in a timely and successful manner to reduce time and facilitate work processes in your unit (strong project management skills)
Effective budget management skills
Computer proficiency Microsoft Office. Advanced skills in Power Point and Intermediate Excel

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer, including Disability/Vets
Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.
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