Customer Experience: Marketing Officer

Date: Oct 16, 2021

Location: San Juan, PR

At Popular, we offer a wide variety of services and financial solutions to serve our communities in the Island and abroad. As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; this is why we value their diverse skills, experiences and backgrounds.


Are you ready for a rewarding career?

Over 7,900 men and women in Puerto Rico, Virgin Islands and the United States work at Popular.

Come and join our community!

General Description

Plans, develops, and implements marketing and media efforts for overall Popular’s product & services.

Essential Duties and Responsibilities

  • Gather and analyze data to provide timely actionable insights before, during and after marketing strategy; plans and efforts considering competitive landscape, market, customer data and trends.
  • Develop and implement comprehensive marketing plans to contribute to business objectives, while capitalizing on customer analytics. Align products and services with customer’s preferences.  
  • Deliver results in compliance with business goals while being effective and efficient analyzing efforts outcome and optimizing campaigns.
  • Develop monthly or as per needed reports, dashboards and presentations to monitor and optimize efforts. Assure data integrity and quality.
  • Effective budget management while looking for efficiencies.
  • Proactively connect, communicate, and involve relevant parties (Business Units and Support Units) in the development, implementation, and results of initiatives.
  • Constantly seek new media opportunities that are in alignment to corporate strategy and Businesses Objectives. The objective is to be in the lookout for new opportunities and trends that could be relevant and could add value to the marketing plans.

Minimum Education

Bachelor's Degree in Marketing.


Two (2) years of marketing experience, preferably within the financial services or banking industry.

Certifications / Licenses

No certifications or license needed.

Knowledge, Skills and Abilities (KSA’s)

  • Demonstrated experience in the execution of marketing strategies
  • Polished in preparing executive summary and presentations in English
  • Communication skills: effectively interact with internal and external stakeholders. Ability to foster trusting relationships with colleagues and clients. 
  • Highly develop written and verbal communications skills in English and Spanish.
  • Analytical skills: Strong quantitative, research and analytical skills.  Must be able to identify situations, look for alternatives and make appropriate decisions.
  • Project Management: Ability to work with multiple projects and tasks with minimum supervision.  Capacity to achieve results according to plan ensuring the expected quality. Excellent organization capacity to define priorities, meet deadlines, and flexible to change.  Knowledge on project coordination, identification of business needs, work plan, budget control, time management, resource allocation, team management and status reports.  Must demonstrate leadership, logic, and reasoning skills.
  • Computer and technological skills: proficient in MS Office 365 Suite (PowerPoint and Excel).



Analytical Discipline

Collaboration & Teamwork

Change Agent

Customer Centric


Business Excellence


Additional Information

The information provided here is only a general guide as to the nature of the position and does not constitute an exact description of the goals, tasks, duties, and responsibilities of the position. The specific details of each position are described in the employee’s performance evaluation.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting.


Popular requires all employees to be fully vaccinated against COVID-19 by the first day of work. We will require you to provide a copy of your COVID-19 Vaccination Record Card. (1)

(1)  In general, people are considered fully vaccinated: ±

       2 weeks after their second dose in a 2-dose series, such as the Pfizer or Moderna vaccines, or

       2 weeks after a single-dose vaccine, such as Johnson & Johnson's Janssen vaccine


Popular may provide vaccination exemptions for medical or pregnancy reasons, or due to a sincerely held religious belief or practice, unless doing so would impose an undue hardship to Popular or pose a direct threat to the health and safety of others. If you wish to request a vaccination exemption or have a disability and need assistance with the application process, please contact us at This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.


As Puerto Rico’s leading financial institution, we reaffirm our commitment to offer essential financial services and solutions for our customers at all times, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.





Popular is an Equal Opportunity Employer

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