Senior Projects Coordinator

Senior Digital Marketing Project Coordinator

Job Type

Full Time

General Description

The Senior Digital Marketing Project Coordinator leads marketing projects that improve customer engagement and operational efficiency. This role works with internal teams and / or vendors to develop and launch automated customer journeys and email programs through the Customer Data Platform (CDP).

The ideal candidate brings strong project management, digital marketing, and data analysis skills with experience in marketing automation tools such as Salesforce.

Essential Duties and Responsibilities

Key responsibilities include:

• Coordinate the design, mapping, segmentation, and optimization of automated customer journeys and email campaigns.
• Apply project management practices (e.g. Agile) to define requirements, establish acceptance criteria, manage risks, and support successful delivery.  Build alignment on project scope, roles, deadlines, and deliverables while maintaining documentation and communicating progress clearly.

• Prepare presentations, project updates, and performance reports for senior leadership and internal stakeholders.
• Collaborate with internal partners, including Marketing Analytics, Data & Analytics, Customer Engagement & Personalization, Compliance, and other business teams.
• Launch, monitor, and improve email programs and audiences strategies using CDP capabilities.
• Ensure high standards for campaign quality, process consistency, and execution excellence.

• Develop project plans, timelines, budgets, and procedures to deliver initiatives effectively and manage vendor relationships.
• Lead and coordinate cross-functional activities to keep projects on schedule, within budget, and aligned with business goals.
• Follow vendor management policies and procedures, including contract risk reviews and invoice coordination.
• Protect confidential customer information and ensure compliance with applicable policies, controls, and regulatory requirements.

Education

Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.

Experience

Minimum of five (5) years of experience in digital marketing, email marketing, marketing automation, data analysis, and project coordination or project management.

Certifications / Licenses

Agile, PMP, or related project management certifications are preferred but not required.

Knowledge, Skills & Abilities (KSA's)

• Strong organizational skills with the ability to manage multiple priorities, work independently, and shift effectively between strategic and tactical activities.
• Excellent written and verbal communication skills in English and Spanish
• Proficiency in Microsoft Office and experience with digital marketing, analytics, and data management tools such as Excel, Power BI, Google Analytics, Salesforce, HTML, and related cloud-based platforms.
• Strong project management capabilities, including planning, prioritization, stakeholder coordination, risk management, and delivery in fast-paced environments.

• Ability to analyze campaign performance and present clear, actionable insights.

• Working knowledge of digital marketing principles, customer engagement strategies, campaign measurement, and product or service promotion.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

Our hybrid work model benefit applies to certain positions and is subject to changes based on the organizational needs.

Applicants must be authorized to work for any employer in the United States.  This position is not open to applicants who need visa sponsorship or transfer of visa sponsorship at this time.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer, including Disability/Vets
Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.
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