Senior Business Analyst / Segment Strategy

Full Time Job Opportunity

Location

Hybrid / Popular Center / Hato Rey, P.R.

General Description

The Senior Business Analyst (Segment Strategy) supports the Segment Management team in evaluating, defining, and executing growth initiatives for retail customers across key segments.

The Segment Management team develops segment strategies, assesses customer needs, aligns stakeholders, and moves initiatives from idea to execution.

This role provides structured analysis and insights to aid decision-making.

This role identifies customer needs, business opportunities, and execution requirements, delivering actionable recommendations and presentations to inform strategic decisions.

Essential Duties and Responsibilities

Strategic & Segment Analysis Support

Conduct market, customer, and internal data analysis to support segment baselines, sub-segmentation, and value proposition development.
Analyze customer needs, behaviors, pain points, and opportunities using qualitative and quantitative inputs
Perform local and US benchmarking and industry analysis to identify best practices and competitive gaps.

Business Case & Evaluation

Develop and support business cases for segment initiatives, including opportunity sizing, financial impact, cost-benefit analysis, and implementation considerations.
Evaluate multiple strategic alternatives and scenarios, providing clear comparisons and recommendations.
Partner with Finance and Analytics teams to validate assumptions, projections, KPIs, and success metrics

Presentations & Executive Communication

Prepare presentations for different stakeholders including but not limited to Popular’s leaders, and cross-functional teams.
Translate complex analysis into clear, concise, and decision-focused insights tailored to different audiences.
Support in structuring narratives for leadership discussions and approvals.

Initiative Prioritization & Performance Tracking

Track performance of segment initiatives against defined KPIs and objectives, identifying risks, gaps, and improvement opportunities.

Cross-Functional Collaboration

Act as a key analytical partner to the Sr. Segment Manager when engaging with Marketing, CX, Digital, Technology, Risk, Compliance, and other business units across Popular.
Support alignment by documenting assumptions, decisions, dependencies, and conclusions in a clear and structured manner.
Participate in workshops, discovery sessions, and working teams, providing analytical support and follow-up.

Continuous Improvement & Methodology

Contribute to the refinement and standardization of segmentation methodologies, analytical frameworks, and tools.
Identify opportunities to improve analysis processes, templates, and recurring reporting.
Share insights and best practices to strengthen segment work across the organization.

Supervisory Responsibilities:

This Job has no supervisory responsibilities but in special circumstances may lead the work of others.

Education

Bachelor’s or Master’s degree in Business Administration, Economics, Industrial Engineering, Finance, or a related field.

Experience

At least three (3) to five (5) of experience supporting strategy, segmentation, customer insights, project management or business analytics, preferably within financial services.
Demonstrated experience working with stakeholders and cross-functional teams is preferred.
Experience data storytelling is a plus.

Other Qualifications

Strong analytical thinking and problem-structuring skills.
Solid experience with financial analysis and business case development.
Detail-oriented, organized, exceptional critical thinking and problem-solving skills
Self-driven, agile, and able to work independently and on multiple engagements simultaneously.
Strong ability to collaborate effectively across teams and departments.
Creative thinker and outstanding storyteller.
Experience developing or monitoring metrics.
Ability to present and interact with all levels of management, including executive leadership.
Ability to synthesize qualitative and quantitative information into clear conclusions.
Presentation skills.
Proficiency in Microsoft Office tools, particularly Excel, PowerPoint, and Word; experience with Access preferred.
Experience with BI tools such as Power BI or Tableau is a plus.
Strong written and verbal communication skills in Spanish and English.

Values

1. Passion for People

3. Succeed Together

2. Own Every Moment

4. Build the Future

Additional Requirements

The information provided here is only a general guide as to the nature of the position and does not constitute an exact description of the goals, tasks, duties and responsibilities of the position. The specific details of each position are described in the employee’s performance evaluation.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

Our hybrid work model benefit applies to certain positions and is subject to changes based on the organizational needs.

Applicants must be authorized to work for any employer in the United States. This position is not open to applicants who need visa sponsorship or transfer of visa sponsorship at this time.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer, including Disability/Vets
Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.
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